Clear now — approved
Lock the deep-dive; write the spec.
The deep-dive page, plainly
You click a campaign's name anywhere in the app → this one page opens. It has a header and ONE row of tabs. You look at one tab at a time. That's the whole structure.
🟢 torix-fb-T2-…-thenerdandtheescort-ROAS45 Meta · Acct 2 · $250/day · ⧉ Duplicate · ⋯
Header: the on/off switch, the key facts (budget & bid are click-to-edit), and the action buttons. Always visible.
PerformanceFunnelAd setsAdsBreakdownsCreativesAttributionHistoryRules (phase 3)
Performance"Is it doing well right now?"Spend chart + the 3 ROAS lines. Pins on the chart mark every change made (budget raised, bid changed). A "Diagnose" box names what's dragging ROAS (e.g. creative fatigue).
Funnel"Where do we lose people?"The staircase: impressions → clicks → our landing pages → installs → purchases, with the weak step highlighted.
Ad sets"What's inside it?"This campaign's ad sets — the exact same table as the Explorer, pre-filtered. Same for the…
Ads(same, one level deeper)…ads table.
Breakdowns"WHO does it work for?"Split by country / age / placement. Platform-reported numbers only (attribution can't split this fine — the tab says so).
Creatives"Which videos carry it?"Gallery of its videos/images with health tags — SCALING / FATIGUING / DEAD — plus spend and hook rate per creative. Click to preview.
Attribution"Is the money real?"How revenue matures over the weeks after install, refunds netted out, web-funnel vs app split, and the three revenue lenses side by side.
History"Who changed what, and did it help?"Diary of every change (Greg, Meta, rules, notes) — each with a before/after result card.
Rules"What automation watches this?"Phase 3: attached rules, how close each is to firing, and their past actions.
The earlier screen's A–F letters were just six demo cards showing these tabs' contents (A was two header variants proving Google campaigns get the same page with adapted labels — "Ad groups" instead of "Ad sets", a Keywords tab appears). Ad-set and ad pages are the same idea with fewer tabs.