Table-first with thumbnails, gallery toggle (my recommendation)
The ranking workhorse: sortable columns answer "best creative" numerically; the restored small thumbnail gives the visual cue on every row; hover plays the preview; a Gallery toggle switches to browsing mode when the question is visual.
Table Gallery sorted: Platform ROAS ▼ · min spend $100
| Creative | Life | Ads · Camps | Spend 7d | Hook | CTR trend | Platform ROAS ▼ | Our ROAS* | ||
|---|---|---|---|---|---|---|---|---|---|
| ☐ | nerd_escort_hook3_v2 | SCALING | 2 · 1 | $744 | 31% | 3.05 | 2.41 | ||
| ☐ | wrangler_hook1_v4 | SCALING | 5 · 3 | $1,910 | 27% | 2.66 | 1.98 | ||
| ☐ | nerd_escort_hook1 | FATIGUING | 3 · 2 | $1,204 | 24% | 1.71 | 1.52 | ||
| ☐ | mafia_h1_intro | DEAD | 2 · 1 | $318 | 14% | 0.42 | 0.55 |
* Our ROAS at creative grain = the blend of the campaigns it runs in (internal attribution is campaign-level — we don't fake per-creative precision; Platform ROAS IS exact per creative). "Ads · Camps" counts click through to the ads using it. A "min spend" guard keeps statistical noise out of the ranking.
✓ sortable ranking = the literal ask ✓ thumbnails restored as the fast visual cue ✓ same checkboxes → timeline emphasis + (Wave 2) bulk pause of all its ads