Lock the UX pass
Sentence-prose steps with editable tokens · human goal cards · audience cards + difference pills · jargon demoted to gray hints · advanced collapsed · auto-save drafts · calm launch. Same 5 steps & capabilities underneath.
Creation v4 — the UX pass: sentences instead of forms, words instead of jargon
Same locked 5 steps and capabilities underneath. What changes: every step opens already complete (template did the work) and reads as editable prose — you scan sentences and fix what's wrong, you never "fill out a form". Jargon is demoted to gray hints for pros.
Step 2 — "What's the goal?" · two human cards, not an objective enum
Step 2 of 5about 2 min left · draft saved ✓
What's the goal?
🛒Get purchases on the web
People tap the ad, land on our page, and buy. Counted by the Torix pixel. SALES · pixel purchase
📱Get app installs
People install the app from the store. Counted by AppsFlyer. APP_PROMOTION
Spend $150 a day as one shared budget CBO, aiming for at least 45% return MIN_ROAS.
Campaign name: torix-fb-T1-eng-…-cheffkiss-14.07 built from our naming rules — edit if needed
Campaign name: torix-fb-T1-eng-…-cheffkiss-14.07 built from our naming rules — edit if needed
Everything is already filled by the template (gold • = template's choice). Click any underlined value to change it right there. No empty fields anywhere.
Step 3 — "Who should see it?" · audience cards as sentences, differences as pills
Who should see it?
All audiences: adults 18+ in Tier-1 countries US · UK · CA · AU, not shown to recent purchasers. Meta picks where ads appear Advantage+ placements.
Broadeveryone in the countries aboveedit ›
Lookalike of buyerspeople similar to our purchasersedit ›
Stories & Reels onlysame people, vertical-video spots onlydiffers: placementsedit ›
＋ another audience
Advanced (credit window, EU compliance, schedule)
Purchases credited within 7 days of a click attribution · EU paperwork filled automatically DSA: Torix · starts right away, no end date.
The old "apply to all + tabs" is still the machinery — it just reads as "one sentence for everyone + a card per audience, with a blue pill when one differs." The old Keep/Set/TPL tri-state is gone from the UI: values are simply there, template picks marked with a dot, and "reset to template" appears only after you change something.
Step 5 — "Check & launch" · plain-language review + a calm landing
Ready: 1 campaign · 3 audiences · 5 ads
🛒 Web purchases · $150/day shared · min 45% return
├ Broad — 2 videos
├ Lookalike of buyers — 2 videos
└ Stories & Reels only — 1 video ⚠ text too long for Stories — shorten or skip this ad
├ Broad — 2 videos
├ Lookalike of buyers — 2 videos
└ Stories & Reels only — 1 video ⚠ text too long for Stories — shorten or skip this ad
Success state: "5 ads created ✓ — they're paused. Review them, then flip the campaign on." One switch, no scavenger hunt. Micro-interaction spec (from the polish skill): steps enter as 2-3 staggered chunks (~100ms), buttons scale(.96) on press, money in tabular-nums, edit-tokens have 40px hit areas, cards use layered shadows not borders, progress bar animates interruptibly.